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ZEYNA© CREATIVE

01 Fashion & Brand Advisory London · Paris · Dubai

From an idea to an international presence.

AK Brand Development Studio is an independent creative and strategic practice specialising in brand development, fashion consulting and creative production. Our co-founder created London Fashion Day and Odessa Fashion Day — so the runway our clients walk on is one of our own.

See the work Start a project

Showreel slot — upload in Customizer → AK Studio
  1. 01

    Strategy

    Decide what the brand is, who it is for, and what it will not be.
  2. 02

    Identity

    Give the position a face that survives contact with the real world.
  3. 03

    Production

    Make it exist — the campaign, the event, the show, the room.
  4. 04

    Presence

    Put it where people already are, and make it findable.

Why this studio

Strategy that never leaves the deck is not strategy.

Most advisories hand you a deck and wish you luck. We produce the campaign, we produce the show, and we own the runways our clients walk on. From the initial idea to international presence, we support projects at every stage of their development.

02 Selected work

Selected work, and what it moved.

All work

03 What we built

We do not rent the platform. Our founders built it.

Most studios advising a young designer have to ask someone else for a slot. These are ours — which is why we can put a first collection on an international runway rather than write a deck about one.

  • London Fashion Day

    Founded and produced by Konstantin Lieontiev

    An international platform created to support emerging designers.

  • Odessa Fashion Day

    Founded and produced by Konstantin Lieontiev

    Built to develop international creative communities.

  • KEKA

    Fashion brand founded by Konstantin Lieontiev

    Currently being developed for the international market.

  • Cool'baba

    Online magazine founded by Andrey Karakushan

    A media platform covering fashion, lifestyle and creative industries.

04 The name

A is Andrey. K is Konstantin.

AK is the two co-owners, one letter each. Andrey Karakushan runs digital, identity and media; Konstantin Lieontiev runs strategy and fashion production. Every project gets both letters — which is the point of the studio.

Meet the founders

Platform London Fashion Day Platform Odessa Fashion Day Working across London · Paris · Dubai Practice Strategy · Identity · Production · Presence

05 Journal

What we have argued about lately.

  • Aug 2026

    What it actually costs to show at a fashion week

    Placeholder standfirst. The real version should be the honest breakdown a young designer cannot find anywhere else — venue, casting, production, PR, and what a slot is genuinely worth.

    Production
  • Aug 2026

    Design the identity at ad size first

    Placeholder standfirst. A logo that only works at billboard scale is a logo that will be cropped, shrunk and ignored by the algorithm that decides whether anyone sees it.

    Identity
  • Aug 2026

    Your company is not your personal brand

    Placeholder standfirst. Why founders in fashion are usually better known than their labels — and what to do when it is the other way round.

    Strategy
  • Aug 2026

    Fix the website before you buy the traffic

    Placeholder standfirst. Every pound of promotion lands on a page. If that page is slow or unclear, promotion just buys a faster exit.

    Presence

All notes

Fashion & Brand Advisory — London

Let us take your measurements.

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